A customer value-based approach to MBA marketing education

Journal of Marketing Education

Volumn 20, Issue 1, 1998, Pages 53-62

  Moon, Mark A ^a   Mentzer, John T ^a   Reizenstein, Richard C ^a   Woodruff, Robert B ^a  

^a UNIVERSITY OF TENNESSEE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34447627232     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/027347539802000107     Document Type: Article

References (12)

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3. Day, George S. 1990. Market driven strategy: Process for creating value. New York: Free Press.
4. Day, George S. 1994. Capabilities of market-driven organizations. Journal of Marketing58 (October):37-52.
5. Gale, Bradley T. 1994. Managing customer value. New York: Free Press.
6. Garvin, David A. 1983. Quality on the line. Harvard Business Review61 (September-October):64-75.
7. Leonard, Frank S., and W. Earl Sasser. 1982. The incline of quality. Harvard Business Review60 (September-October): 163-171.
8. Lieber, Ronald B. 1997. Storytelling: A new way to get close to your customer. Fortune, 3 February, 102-108.
9. Naumann, Earl. 1995. Creating customer value. Cincinnati, OH: Thompson Executive Press.
10. Slywotzky, Adrian J. 1996. Value migration. Boston: Harvard Business School Press.
11. Woodruff, Robert B. 1997. Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science. Forthcoming.
12. Woodruff, Robert B., and Sarah Fisher Gardial. 1996. Know your customer. Cambridge, MA: Blackwell.