Influence of premium versus value brand names on the smoking experience in a plain packaging environment: An experimental study

BMJ Open

Volumn 7, Issue 1, 2017, Pages

  Skaczkowski, Gemma ^a   Durkin, Sarah ^a   Kashima, Yoshihisa ^b   Wakefield, Melanie ^a  

^a CANCER EPIDEMIOLOGY CENTRE   (Australia)

^b UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Branding; Sensation Transfer; Taste Perception; Tobacco Products

Indexed keywords

ADULT; AUSTRALIA; CONTROLLED STUDY; EXPERIMENTAL STUDY; FLAVOR; HUMAN; MAJOR CLINICAL STUDY; NOMENCLATURE; SATISFACTION; SENSATION; SMOKING; TASTE; TOBACCO; YOUNG ADULT; ADOLESCENT; COMPARATIVE STUDY; FEMALE; MALE; MARKETING; PACKAGING; PERCEPTION; PROCEDURES; PSYCHOLOGY; RANDOMIZED CONTROLLED TRIAL;

ADOLESCENT; ADULT; AUSTRALIA; FEMALE; HUMANS; MALE; MARKETING; PERCEPTION; PERSONAL SATISFACTION; PRODUCT PACKAGING; SMOKING; TOBACCO PRODUCTS; YOUNG ADULT;

EID: 85010333270     PISSN: None     EISSN: 20446055     Source Type: Journal    
DOI: 10.1136/bmjopen-2016-014099     Document Type: Article

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