The Australian experience following plain packaging: the impact on tobacco branding

Addiction

Volumn 111, Issue 12, 2016, Pages 2248-2258

  Greenland, Steven J ^a  

^a SWINBURNE UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

Colour marketing; plain packaging; smoking; tobacco brand strategy; tobacco ingredient reports; tobacco marketing

Indexed keywords

ADOLESCENT; ADULT; AGED; AUSTRALIA; FEMALE; HUMAN; LEGISLATION AND JURISPRUDENCE; MALE; MARKETING; MIDDLE AGED; ORGANIZATIONAL POLICY; PACKAGING; SMOKING REDUCTION; STATISTICS AND NUMERICAL DATA; TOBACCO; TOBACCO INDUSTRY; YOUNG ADULT;

ADOLESCENT; ADULT; AGED; AUSTRALIA; FEMALE; HUMANS; MALE; MARKETING; MIDDLE AGED; ORGANIZATIONAL POLICY; PRODUCT LABELING; PRODUCT PACKAGING; SMOKING REDUCTION; TOBACCO INDUSTRY; TOBACCO PRODUCTS; YOUNG ADULT;

EID: 84983408563     PISSN: 09652140     EISSN: 13600443     Source Type: Journal    
DOI: 10.1111/add.13536     Document Type: Article

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