Justifying profitable pricing

Journal of Product & Brand Management

Volumn 10, Issue 3, 2001, Pages 141-159

  Urbany, Joel E ^a  

^a UNIVERSITY OF NOTRE DAME   (United States)

Author keywords

Competitive strategy; Decision making; Economic theory

Indexed keywords

EID: 84986078016     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420110395386     Document Type: Article

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