The Effect of Relational Exchange Between the Service Provider and the Customer on the Customer's Perception of Value

Journal of Relationship Marketing

Volumn 3, Issue 1, 2004, Pages 3-33

  Keith, Janet E ^a   Lee, Dong Jin ^b   Leem, Renée Gravois ^c  

^a PAMPLIN COLLEGE OF BUSINESS   (United States)

^b Department of Innovation and Entrepreneurial Marketing   (South Korea)

^c QUINNIPIAC UNIVERSITY   (United States)

Author keywords

Relational exchange; Relational norms; Relationship marketing; Services marketing; Value

Indexed keywords

EID: 85009577036     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1300/J366v03n01_02     Document Type: Article

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