Constructing useful models of firms’ heterogeneities in implemented strategies and performance outcomes

Industrial Marketing Management

Volumn 62, Issue , 2017, Pages 17-35

  Brenes, Esteban R ^a   Ciravegna, Luciano ^a,b   Woodside, Arch G ^c  

^a The INCAE Business School   (Costa Rica)

^b KING'S COLLEGE LONDON   (United Kingdom)

^c INTERNATIONAL UNIVERSITY OF MONACO   (Monaco)

Author keywords

Asymmetric; Competitive advantage; Configuration; Implemented strategy; Internationalization

Indexed keywords

EID: 85007552237     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2016.12.001     Document Type: Article

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