The difficulties in using a cost leadership strategy in emerging markets

International Journal of Emerging Markets

Volumn 3, Issue 2, 2008, Pages 125-139

  Baack, Daniel W ^a   Boggs, David J ^b  

^a BALL STATE UNIVERSITY   (United States)

^b EASTERN ILLINOIS UNIVERSITY   (United States)

Author keywords

Competitive strategy; Emerging markets; Multinational companies

Indexed keywords

EID: 84993082485     PISSN: 17468809     EISSN: 17468817     Source Type: Journal    
DOI: 10.1108/17468800810862605     Document Type: Article

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