Revisiting the pure versus hybrid dilemma: Porter’s generic strategies in a developing economy

Journal of Global Marketing

Volumn 15, Issue 2, 2001, Pages 61-

  Gopalakrishna, Pradeep ^a   Subramanian, Ram ^b  

^a PACE UNIVERSITY   (United States)

^b GRAND VALLEY STATE UNIVERSITY   (United States)

Author keywords

Cost leadership; Developing country; Differentiation; Generic strategies; India; Pure and hybrid farms

Indexed keywords

EID: 0346507838     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v15n02_04     Document Type: Article

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