B2B green marketing and innovation theory for competitive advantage

Journal of Systems and Information Technology

Volumn 11, Issue 4, 2009, Pages 315-330

  Karjaluoto, Heikki ^a   Vaccaro, Valerie L ^a  

^a KEAN UNIVERSITY   (United States)

Author keywords

Business to business marketing; Competitive advantage; Green marketing; Innovation

Indexed keywords

EID: 84993077911     PISSN: 13287265     EISSN: 17588847     Source Type: Journal    
DOI: 10.1108/13287260911002477     Document Type: Article

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