International internet marketing. A triangulation study of drivers and barriers in the business-to-business context in the United Kingdom

Marketing Intelligence and Planning

Volumn 23, Issue 3, 2005, Pages 266-280

  Eid, Riyad ^a  

^a UNIVERSITY OF WOLVERHAMPTON   (United Kingdom)

Author keywords

Business to business marketing; International marketing; Internet; Process management

Indexed keywords

EID: 20344393865     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500510597300     Document Type: Review

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