Customers behaviourial responses to sales promotion: The role of fear of losing face

Asia Pacific Journal of Marketing and Logistics

Volumn 17, Issue 1, 2005, Pages 32-49

  Oly Ndubisi, Nelson ^a   Tung Moi, Chiew ^b  

^a MONASH UNIVERSITY MALAYSIA   (Malaysia)

^b UNIVERSITI MALAYSIA SABAH   (Malaysia)

Author keywords

Bonus pack; Coupon; Fear of losing face; Free sample; In store display; Malaysian customers; Price discount; Product trial; Repurchase

Indexed keywords

EID: 84993063457     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850510672278     Document Type: Article

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