Highly coupon and sale prone consumers: Benefits beyond price savings

Journal of Advertising Research

Volumn 43, Issue 2, 2003, Pages 162-172

  Garretson, Judith A ^a   Burton, Scot ^b  

^a LOUISIANA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF ARKANSAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 27744569034     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849903030253     Document Type: Review

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