New technology and the changing role of marketing

Marketing Intelligence & Planning

Volumn 22, Issue 3, 2004, Pages 284-296

  Tapp, Alan ^a   Hughes, Tim ^a  

^a UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

Author keywords

Electronic commerce; Internet; Knowledge management; Marketing management; Relationship marketing

Indexed keywords

EID: 84993030031     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500410536876     Document Type: Article

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