Trespass or symbiosis? Dissolving the boundaries between strategic marketing and strategic management

Journal of Strategic Marketing

Volumn 7, Issue 2, 1999, Pages 73-88

  Sharma, Sanjay ^a  

^a SAINT MARY S UNIVERSITY   (Canada)

Author keywords

Competitive strategy; Market orientation; Marketing strategy; Strategic management; Strategic marketing

Indexed keywords

EID: 85016915026     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/096525499346459     Document Type: Article

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