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Volumn 10, Issue 3, 1999, Pages 33-46

Aligning organizational structure to the market

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EID: 34347387901     PISSN: 09556419     EISSN: 14678616     Source Type: Journal    
DOI: 10.1111/1467-8616.00109     Document Type: Article
Times cited : (18)

References (17)
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    • 1995, revised, Harvard Business School Case 9-594-045 (revised March 1, 1995)
    • Cespedes, Frank V. (1995, revised) Astra/Merck Group, Harvard Business School Case 9-594-045 (revised March 1, 1995).
    • Astra/Merck Group
    • Cespedes, F.V.1
  • 7
    • 0012437191 scopus 로고    scopus 로고
    • What Does it Take to be Market-Driven?
    • pp
    • Day, George (1998) What Does it Take to be Market-Driven? Business Strategy Review, 9, 1, pp1-14
    • (1998) Business Strategy Review , vol.9 , Issue.1 , pp. 1-14
    • Day, G.1
  • 9
    • 0031225351 scopus 로고    scopus 로고
    • Strategy and the New Economics of Information
    • (September-October), 70-83
    • Evans, Philip B. and Thomas S. Wurster (1997) Strategy and the New Economics of Information Harvard Business Review, 75 (September-October), 70-83.
    • (1997) Harvard Business Review , vol.75
    • Evans, P.B.1    Wurster, T.S.2
  • 14
    • 85062755982 scopus 로고
    • May 10, A Three-Ring Circus, Harvard Business School
    • Pangan, V. Kasturi (May 10, 1994) Managing Market Complexity: A Three-Ring Circus, Harvard Business School
    • (1994) Managing Market Complexity
    • Pangan, V.K.1
  • 15
    • 84860489580 scopus 로고
    • Can This High-Tech Product Sell Itself?
    • November-December
    • Virden, Thomas W. (1995) Can This High-Tech Product Sell Itself? Harvard Business Review 73 (November-December) 24-40
    • (1995) Harvard Business Review , vol.73 , pp. 24-40
    • Virden, T.W.1
  • 16
    • 21344487800 scopus 로고
    • Marketing's Limited Role in New Product Development in One Computer Systems Firm
    • November 1993
    • Workman, John P. Jr. (1993) Marketing's Limited Role in New Product Development in One Computer Systems Firm, Journal of Marketing Research, 30 (November 1993), 405-421.
    • (1993) Journal of Marketing Research , vol.30 , pp. 405-421
    • Workman, J.P.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.