Advertising, propaganda, and value change in economic development. The new cultural revolution in China and attitudes toward advertising

Journal of Business Research

Volumn 20, Issue 2, 1990, Pages 83-95

  Pollay, Richard W ^a   Tse, David K ^a   Wang, Zheng Yuan ^b  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^b UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMICS   (China)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0347469942     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/0148-2963(90)90053-G     Document Type: Article

References (52)

1. Adweek
2. Beijing Review
3. Learning to Want Things
4. Chinese Ad Unit Determines Society's Needs, Not Wants
5. Chinese Offer Critique of Ads, Consumerism
6. Business China
7. U.S. Stumbles at China's Wall
8. U.S. Stumbles at China's Wall
9. Taking a Look Over the Great Wall
10. China Daily
11. Advertising in China
12. Social Ethics and the Emergence of Advertising in China: Perceptions from Within the Great Wall
13. China Likely to curb Foreign Product's Ads
14. Marx to Mao: New Ad Book Looks Ahead
15. China's New Materialism
16. Western Products Score Hit in China
17. The Art of Advertising
18. Advertising in China: Looking Back at Looking Forward
19. Why and How to Advertise in China
20. Advertising in China
21. Contemporary Advertising Attitudes and Practices Among Executives in the People's Republic of China
22. People's Daily
23. Quality of Life in the Padded Sell: Common Criticisms of Advertising's Cultural Character and International Public Policies
24. China: A New Frontier for Advertisers
25. China: A New Frontier for Advertisers
26. China's Domestic Ad Scene a Paradox: Communist Ads Lack Pizzazz
27. Cure-All Toothpaste Borrows from West in Ads, Promotions
28. China Market Hot Despite Setbacks
29. China Market Hot Despite Setbacks
30. Government Pinches Ad Industry
31. World Cars: Chinese Auto Scene Mixes Rich and Poor
32. A Content Analysis on Chinese Magazine Advertisements
33. Broadcasts for a Billion: The Growth of Commercial Television in China
34. Corporate and Product Promotion
35. Chinese Manager's Attitudes Toward Advertising in China
36. Laying the Foundation for the Great Mall of China
37. South, China's Infrastructure: Facts and Figures
38. Chinese Worried About Ad Growth: Government Issues Regulations
39. Shanghai Agency Taking Its Own Great Leap Forward
40. Shanghai Agency Taking Its Own Great Leap Forward
41. Advertising in Mainland China: A Preliminary Study
42. Television/Radio Age
43. Becoming a Consumer Society A Longitudinal and Cross-Cultural Content Analysis of Print Advertisements from Hong Kong People's Republic of China and Taiwan
44. Values of the Cultural Revolution