Review of a 40-year debate in international advertising Practitioner and academician perspectives to the standardization/ adaptation issue

International Marketing Review

Volumn 12, Issue 1, 1995, Pages 26-48

  Agrawal, Madhu ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

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EID: 0001971356     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339510080089     Document Type: Review

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