Reflections of Cultural Values: A Content Analysis of Chinese Magazine Advertisements from 1982 and 1992

International Journal of Advertising

Volumn 13, Issue 2, 1994, Pages 167-183

  Cheng, Hong ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0012027384     PISSN: 02650487     EISSN: 17593948     Source Type: Journal    
DOI: 10.1080/02650487.1994.11104570     Document Type: Article

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