Multinational Advertising: Factors Influencing the Standardised vs. Specialised Approach

International Marketing Review

Volumn 8, Issue 1, 1991, Pages

  Mueller, Barbara ^a  

^a SAN DIEGO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0348146228     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339110003934     Document Type: Article

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