Entrepreneurial marketing: A strategy for the twenty-first century?

Journal of Research in Marketing and Entrepreneurship

Volumn 13, Issue 2, 2011, Pages 110-119

  Morrish, Sussie C ^a  

^a UNIVERSITY OF CANTERBURY   (New Zealand)

Author keywords

Entrepreneurial marketing; Entrepreneurship; Market orientation; Marketing; Marketing strategy

Indexed keywords

EID: 84992973451     PISSN: 14715201     EISSN: 1471521X     Source Type: Journal    
DOI: 10.1108/14715201111176390     Document Type: Article

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