The effect of cognitive trust on hostage relationships

Journal of Services Marketing

Volumn 18, Issue 5, 2004, Pages 384-394

  Colwell, Scott R ^a   Hogarth Scott, Sandra ^b  

^a UNIVERSITY OF GUELPH   (Canada)

^b BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

Author keywords

Banking; Consumer behaviour; Relationship marketing

Indexed keywords

EID: 84992955004     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040410548302     Document Type: Article

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