Living in a celebrity-mediated social world: The Chinese experience

Young Consumers

Volumn 8, Issue 2, 2007, Pages 139-152

  Chan, Kara ^a   Zhang, Cong ^a  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

Author keywords

Advertising; Celebrities; China; Consumer psychology; Social groups; Youth

Indexed keywords

EID: 84992926543     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610710757509     Document Type: Article

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