Development of consumer behavior patterns among Chinese children

Journal of Consumer Marketing

Volumn 14, Issue 1, 1997, Pages 45-59

  McNeal, James U ^a   Yeh, Chyon Hwa ^b  

^a TEXAS A AND M UNIVERSITY   (United States)

^b NONE

Author keywords

Children; China; Consumer; Marketing

Indexed keywords

EID: 0039383995     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769710155857     Document Type: Article

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