Structuring the marketing function in complex professional service organizations

European Journal of Marketing

Volumn 34, Issue 5-6, 2000, Pages 576-597

  Laing, Angus W ^a   McKee, Lorna ^a  

^a UNIVERSITY OF ABERDEEN   (United Kingdom)

Author keywords

Health care; Organizational stucture; Professional service firms; Services marketing

Indexed keywords

EID: 19644387453     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560010321947     Document Type: Article

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