Structure in product line management: The role of formalization in service elimination decisions

Journal of the Academy of Marketing Science

Volumn 35, Issue 4, 2007, Pages 475-491

  Argouslidis, Paraskevas C ^a   Baltas, George ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Elimination; Formalization; Line; Product; Pruning; Services; Structure

Indexed keywords

EID: 84991383719     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-006-0004-2     Document Type: Article

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