A dramaturgical view of the health care service encounter: Cultural value‐based impression management guidelines for medical professional behaviour

European Journal of Marketing

Volumn 30, Issue 9, 1996, Pages 60-74

  John, Joby ^a  

^a BENTLEY COLLEGE   (United States)

Author keywords

Health care; Metaphors; Service; Theory

Indexed keywords

EID: 1942491780     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569610130043     Document Type: Article

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