Does digital video advertising increase population-level reach of multimedia campaigns? Evidence from the 2013 tips from former smokers campaign

Journal of Medical Internet Research

Volumn 18, Issue 9, 2016, Pages

  Davis, Kevin C ^a   Shafer, Paul R ^a,b   Rodes, Robert ^c   Kim, Annice ^a   Hansen, Heather ^a   Patel, Deesha ^c   Coln, Caryn ^d   Beistle, Diane ^c  

^a RTI INTERNATIONAL   (United States)

^b University of North Carolina at Chapel Hill   (United States)

^c NATIONAL CENTER FOR CHRONIC DISEASE PREVENTION AND HEALTH PROMOTION   (United States)

^d NORTHROP GRUMMAN CORPORATION   (United States)

Author keywords

Digital advertising; Health campaigns; Smoking; Social marketing; Television advertising

Indexed keywords

ADOLESCENT; ADULT; ADVERTISING; AWARENESS; COST BENEFIT ANALYSIS; ECONOMICS; FEMALE; HEALTH EDUCATION; HEALTH PROMOTION; HUMAN; MALE; MASS MEDIUM; MIDDLE AGED; MULTIMEDIA; MULTIVARIATE ANALYSIS; PROCEDURES; PUBLIC HEALTH; QUESTIONNAIRE; SMOKING; SMOKING CESSATION; SOCIAL MEDIA; STATISTICAL MODEL; TELEVISION; UNITED STATES; YOUNG ADULT;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; AWARENESS; COST-BENEFIT ANALYSIS; FEMALE; HEALTH EDUCATION; HEALTH PROMOTION; HUMANS; LOGISTIC MODELS; MALE; MASS MEDIA; MIDDLE AGED; MULTIMEDIA; MULTIVARIATE ANALYSIS; PUBLIC HEALTH; SMOKING; SMOKING CESSATION; SOCIAL MEDIA; SURVEYS AND QUESTIONNAIRES; TELEVISION; UNITED STATES; YOUNG ADULT;

EID: 84989921026     PISSN: None     EISSN: 14388871     Source Type: Journal    
DOI: 10.2196/jmir.5683     Document Type: Article

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