Online advertising as a public health and recruitment tool: Comparison of different media campaigns to increase demand for smoking cessation interventions

Journal of Medical Internet Research

Volumn 10, Issue 5, 2008, Pages

  Graham, Amanda L ^a,e   Milner, Pat ^b   Saul, Jessie E ^c   Pfaff, Lillian ^d  

^a GEORGETOWN UNIVERSITY   (United States)

^b Healthways QuitNet LLC   (United States)

^c ClearWay Minnesota   (United States)

^d NEW JERSEY DEPARTMENT OF HEALTH AND SENIOR SERVICES   (United States)

^e American Legacy Foundation   (United States)

Author keywords

Advertising; Consumer demand; Internet; Smoking cessation

Indexed keywords

ADOLESCENT; ADULT; ADVERTIZING; ARTICLE; COMPUTER ASSISTED THERAPY; COST BENEFIT ANALYSIS; E-MAIL; ECONOMICS; FEASIBILITY STUDY; FEMALE; HUMAN; INTERNET; MALE; MARKETING; METHODOLOGY; ONLINE SYSTEM; PATIENT SELECTION; PUBLIC HEALTH; SMOKING CESSATION; STATISTICS; UNITED STATES;

ADOLESCENT; ADVERTISING AS TOPIC; COST-BENEFIT ANALYSIS; ELECTRONIC MAIL; FEASIBILITY STUDIES; FEMALE; HUMANS; INTERNET; MALE; MARKETING; NEW JERSEY; ONLINE SYSTEMS; PATIENT SELECTION; PUBLIC HEALTH; SMOKING CESSATION; THERAPY, COMPUTER-ASSISTED; YOUNG ADULT;

EID: 58849132366     PISSN: None     EISSN: 14388871     Source Type: Journal    
DOI: 10.2196/jmir.1001     Document Type: Article

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