Accuracy of geographically targeted internet advertisements on google adwords for recruitment in a randomized trial

Journal of Medical Internet Research

Volumn 14, Issue 3, 2012, Pages

  Jones, Ray B ^a   Goldsmith, Lesley ^a   Williams, Christopher J ^b   Boulos, Maged N Kamel ^a  

^a UNIVERSITY OF PLYMOUTH   (United Kingdom)

^b UNIVERSITY OF GLASGOW   (United Kingdom)

Author keywords

Cluster randomized trial; Contamination in RCTs; Depression; Google Adwords; Google Analytics; Living life to the full; MoodGym; Online advertising

Indexed keywords

ADVERTIZING; ARTICLE; GEOGRAPHY; HUMAN; INFORMATION RETRIEVAL; INTERNET; RANDOMIZED CONTROLLED TRIAL (TOPIC); UNITED KINGDOM;

ADVERTISING AS TOPIC; GEOGRAPHY; GREAT BRITAIN; HUMANS; INFORMATION STORAGE AND RETRIEVAL; INTERNET; RANDOMIZED CONTROLLED TRIALS AS TOPIC;

EID: 84864248700     PISSN: None     EISSN: 14388871     Source Type: Journal    
DOI: 10.2196/jmir.1991     Document Type: Conference Paper

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