Online advertising to reach and recruit Latino smokers to an internet cessation program: Impact and costs

Journal of Medical Internet Research

Volumn 14, Issue 4, 2012, Pages

  Graham, Amanda L ^a,b   Fang, Ye ^a   Moreno, Jose L ^a   Streiff, Shawn L ^a   Villegas, Jorge ^c   Muñoz, Ricardo F ^d   Tercyak, Kenneth P ^b   Mandelblatt, Jeanne S ^b   Vallone, Donna M ^a  

^a American Legacy Foundation   (United States)

^b GEORGETOWN UNIVERSITY   (United States)

^c UNIVERSITY OF ILLINOIS AT SPRINGFIELD   (United States)

^d UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Advertising; Hispanic Latino; Internet; Recruitment; Smoking cessation

Indexed keywords

ADOLESCENT; ADULT; ADVERTIZING; AGED; ARTICLE; COST; ECONOMICS; EVALUATION; FEMALE; HISPANIC; HUMAN; INFORMATION PROCESSING; INTERNET; LANGUAGE; MALE; METHODOLOGY; MIDDLE AGED; SMOKING CESSATION; UNITED STATES;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; AGED; COSTS AND COST ANALYSIS; DATA COLLECTION; FEMALE; HISPANIC AMERICANS; HUMANS; INTERNET; LANGUAGE; MALE; MIDDLE AGED; SMOKING CESSATION; UNITED STATES; YOUNG ADULT;

EID: 84871690375     PISSN: None     EISSN: 14388871     Source Type: Journal    
DOI: 10.2196/jmir.2162     Document Type: Article

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