The regulatory challenge to relationship marketing in UK banking

International Journal of Bank Marketing

Volumn 22, Issue 6, 2004, Pages 453-464

  Ashton, John K ^a   Pressey, Andrew ^a  

^a UNIVERSITY OF EAST ANGLIA   (United Kingdom)

Author keywords

Banking; Regulation; Relationship marketing; United Kingdom

Indexed keywords

EID: 84986163955     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320410559358     Document Type: Review

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