Marketing planning and the policy environment in the European Union

International Marketing Review

Volumn 17, Issue 3, 2000, Pages 193-215

  LeClair, Debbie Thorne ^a  

^a MISSISSIPPI STATE UNIVERSITY   (United States)

Author keywords

European union; International marketing; Law; Legal matters; Marketing environment; Marketing planning

Indexed keywords

EID: 0346265249     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330010331589     Document Type: Article

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