An empirical examination of switching cost investments in business-to-business marketing relationships

Journal of Business and Industrial Marketing

Volumn 11, Issue 6, 1996, Pages 38-60

  Nielson, Charles C ^a  

^a NONE

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[No Author keywords available]

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EID: 0009236073     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858629610151299     Document Type: Article

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