Switching costs as a moderator of service satisfaction processes in Thailand

Journal of International Consumer Marketing

Volumn 14, Issue 1, 2001, Pages 1-21

  Patterson, Paul G ^a   Mandhachitara, Rujirutana ^b   Smith, Tasman ^b  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

^b THAMMASAT UNIVERSITY   (Thailand)

Author keywords

Service satisfaction; Switching costs; Thailand

Indexed keywords

EID: 84986062191     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v14n01_03     Document Type: Article

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