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Volumn 33, Issue 3-4, 1999, Pages 348-365

Public event networks: an application of marketing theory to sporting events

Author keywords

Alliances; Network analysis; Organizational theory; Service industries; Services marketing; Sport

Indexed keywords


EID: 0042188137     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569910253189     Document Type: Article
Times cited : (36)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.