The Australian Cricket Board (ACB): Mapping corporate relations

Corporate Communications: An International Journal

Volumn 3, Issue 4, 1998, Pages 150-155

  Farrelly, Francis ^a   Quester, Pascale ^b   Smolianov, Peter ^c  

^a MONASH UNIVERSITY   (Australia)

^b UNIVERSITY OF ADELAIDE   (Australia)

^c DEAKIN UNIVERSITY   (Australia)

Author keywords

Corporate communications; Relationship marketing; Service quality; Sport

Indexed keywords

EID: 84992989929     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb046566     Document Type: Review

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