Dual attractiveness of winery: Atmospheric cues on purchasing

International Journal of Wine Business Research

Volumn 20, Issue 2, 2008, Pages 95-110

  Pan, Feng Chuan ^a   su, Suh Jean ^a   Chiang, Che Chao ^b  

^a TAJEN UNIVERSITY   (Taiwan)

^b VICTORIA UNIVERSITY   (Australia)

Author keywords

Affective psychology; Consumer behaviour; Sales strategies; Store ambience; Tourism management; Winemaking

Indexed keywords

EID: 84986133594     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511060810883731     Document Type: Article

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