-
1
-
-
0003393684
-
-
John Wiley and Sons, New York
-
Aaker, D. A., Kumar, V., and Day, G. S.: Marketing Research, 6th Edition, John Wiley and Sons, New York. 1998.
-
(1998)
Marketing Research, 6th Edition
-
-
Aaker, D.A.1
Kumar, V.2
Day, G.S.3
-
2
-
-
0002496164
-
MULTILOC: A multiple store location decision model
-
Achabal, D., Gorr, W. L., and Mahajan, V.: MULTILOC: A multiple store location decision model. Journal of Retailing 58 (1982): 5-25.
-
(1982)
Journal of Retailing
, vol.58
, pp. 5-25
-
-
Achabal, D.1
Gorr, W.L.2
Mahajan, V.3
-
3
-
-
0000938846
-
Methods of determining store trade area, market penetration, and potential sales
-
Applebaum, W.: Methods of determining store trade area, market penetration, and potential sales. Journal of Marketing Research 3 (1966): 127-141.
-
(1966)
Journal of Marketing Research
, vol.3
, pp. 127-141
-
-
Applebaum, W.1
-
4
-
-
0000157686
-
A theory of the allocation of time
-
September
-
Becker, G.: A theory of the allocation of time. Econometric Journal (September 1965): 493-517.
-
(1965)
Econometric Journal
, pp. 493-517
-
-
Becker, G.1
-
5
-
-
0001764712
-
Identifying the deal prone consumer
-
Blattberg, R., Buesing, T., Peacock, P., and Sen, S.: Identifying the deal prone consumer. Journal of Marketing Research 15 (1978): 369-377.
-
(1978)
Journal of Marketing Research
, vol.15
, pp. 369-377
-
-
Blattberg, R.1
Buesing, T.2
Peacock, P.3
Sen, S.4
-
6
-
-
0002236131
-
An environmental model for performance measurement in a chain of supermarkets
-
Cottrell, J. L.: An environmental model for performance measurement in a chain of supermarkets. Journal of Retailing 49 (1973): 51-63.
-
(1973)
Journal of Retailing
, vol.49
, pp. 51-63
-
-
Cottrell, J.L.1
-
7
-
-
0002427534
-
Models of retail location process: A review
-
Craig, S. C., Ghosh, A., and McLafferty, S.: Models of retail location process: A review. Journal of Retailing 60 (1984): 5-36.
-
(1984)
Journal of Retailing
, vol.60
, pp. 5-36
-
-
Craig, S.C.1
Ghosh, A.2
McLafferty, S.3
-
8
-
-
0011534815
-
Exploring the concept of affective quality: Expanding the concept of retail personality
-
Darden, Wiliam R., and Babin, Barry J.: Exploring the concept of affective quality: Expanding the concept of retail personality. Journal of Business Research 29 (1994): 101-109.
-
(1994)
Journal of Business Research
, vol.29
, pp. 101-109
-
-
Darden, W.R.1
Babin, B.J.2
-
9
-
-
0001305771
-
Social psychological aspects of environment psychology
-
Gardner Lindzey and Elliot Aronson, eds., Random House, New York
-
Darley John M., and Gilbert, Daniel T.: Social psychological aspects of environment psychology, in Handbook of Social Psychology, Third Edition vol. II, Gardner Lindzey and Elliot Aronson, eds., Random House, New York. 1985, pp. 949-991.
-
(1985)
Handbook of Social Psychology, Third Edition
, vol.2
, pp. 949-991
-
-
Darley, J.M.1
Gilbert, D.T.2
-
10
-
-
0002374964
-
Evaluation of retail store attributes and sales performance
-
Davies, R.: Evaluation of retail store attributes and sales performance. European Journal of Marketing 7 (1973): 89-102.
-
(1973)
European Journal of Marketing
, vol.7
, pp. 89-102
-
-
Davies, R.1
-
11
-
-
0001951371
-
Store atmosphere: An environment psychology approach
-
Spring
-
Donovan, Robert J., and Rossiter, John: Store atmosphere: An environment psychology approach. Journal of Retailing 58 (Spring 1982): 34-57.
-
(1982)
Journal of Retailing
, vol.58
, pp. 34-57
-
-
Donovan, R.J.1
Rossiter, J.2
-
12
-
-
0003827390
-
-
Southwestern Publishing, Cincinnati, Ohio
-
Dunn, P., Lusch, R., and Gable, M.: Retailing, Southwestern Publishing, Cincinnati, Ohio. 1995.
-
(1995)
Retailing
-
-
Dunn, P.1
Lusch, R.2
Gable, M.3
-
13
-
-
0001429621
-
STORELOC: A retail store location model based on managerial judgements
-
Durvasula, S., Sharma, S., and Andrews, J. C.: STORELOC: A retail store location model based on managerial judgements. Journal of Retailing 68 (1992): 420-444.
-
(1992)
Journal of Retailing
, vol.68
, pp. 420-444
-
-
Durvasula, S.1
Sharma, S.2
Andrews, J.C.3
-
14
-
-
0001777740
-
Toward a methodology for assessing effects of in-store atmospherics
-
Gardner, Meryl P., and Siomkos, George J.: Toward a methodology for assessing effects of in-store atmospherics. Advances in Consumer Research, 13 (1986): 27-31.
-
(1986)
Advances in Consumer Research
, vol.13
, pp. 27-31
-
-
Gardner, M.P.1
Siomkos, G.J.2
-
15
-
-
0002279160
-
Parameter non-stationarity in retail choice models
-
Ghosh, A.: Parameter non-stationarity in retail choice models. Journal of Business Research 19 (1984): 425-436.
-
(1984)
Journal of Business Research
, vol.19
, pp. 425-436
-
-
Ghosh, A.1
-
16
-
-
0002126281
-
Locating stores in uncertain environments: A scenario planning approach
-
Ghosh, A., and McLafferty, S.: Locating stores in uncertain environments: A scenario planning approach. Journal of Retailing 58 (1982): 5-22.
-
(1982)
Journal of Retailing
, vol.58
, pp. 5-22
-
-
Ghosh, A.1
McLafferty, S.2
-
17
-
-
0004027741
-
-
Lexington Books, Lexington, MA
-
Ghosh, A., and McLafferty, S.: Location Strategies for Retail and Service Firms, Lexington Books, Lexington, MA. 1987.
-
(1987)
Location Strategies for Retail and Service Firms
-
-
Ghosh, A.1
McLafferty, S.2
-
18
-
-
0000622438
-
An evaluation cost model of consideration sets
-
Hauser, John R., and Wernerfelt, Birger: An evaluation cost model of consideration sets. Journal of Consumer Research 16 (1990): 393-408.
-
(1990)
Journal of Consumer Research
, vol.16
, pp. 393-408
-
-
Hauser, J.R.1
Wernerfelt, B.2
-
19
-
-
85107964895
-
Determinants of store-level price elasticity
-
Hoch, S. J., Byung-Do, K., Montgomery, A. L., and Rossi, P. E.: Determinants of store-level price elasticity. Journal of Marketing Research 32 (1995): 17-28.
-
(1995)
Journal of Marketing Research
, vol.32
, pp. 17-28
-
-
Hoch, S.J.1
Byung-Do, K.2
Montgomery, A.L.3
Rossi, P.E.4
-
21
-
-
0002882147
-
Defining and estimating a trade area
-
Huff, D.L.: Defining and estimating a trade area. Journal of Marketing 28 (1964): 34-38.
-
(1964)
Journal of Marketing
, vol.28
, pp. 34-38
-
-
Huff, D.L.1
-
22
-
-
0002092789
-
Getting to first base with your customers
-
Hutchison, Wes: Getting to first base with your customers. Retailing Review 2 (1993): 1-6.
-
(1993)
Retailing Review
, vol.2
, pp. 1-6
-
-
Hutchison, W.1
-
23
-
-
0002314897
-
Structural determinants of market potential
-
Ingene, C. A.: Structural determinants of market potential. Journal of Retailing 60 (1984): 37-64.
-
(1984)
Journal of Retailing
, vol.60
, pp. 37-64
-
-
Ingene, C.A.1
-
24
-
-
0002257671
-
Market selection decisions for departmental stores
-
Ingene, C. A., and Lusch, R.: Market selection decisions for departmental stores. Journal of Retailing 56 (1980): 21-40.
-
(1980)
Journal of Retailing
, vol.56
, pp. 21-40
-
-
Ingene, C.A.1
Lusch, R.2
-
25
-
-
0002374147
-
Evaluating the competitive environment in retailing using multiplicative competitive interactive models
-
J. Sheth, ed., Jain Press, Greenwich, CT
-
Jain, A. K., and Mahajan, V. : Evaluating the competitive environment in retailing using multiplicative competitive interactive models, in Research in Marketing, J. Sheth, ed., Jain Press, Greenwich, CT. 1979, pp. 217-235.
-
(1979)
Research in Marketing
, pp. 217-235
-
-
Jain, A.K.1
Mahajan, V.2
-
26
-
-
0000780120
-
The effect of brand characteristics and retailer policies on response to retail price promotions: Implications for retailers
-
Karande, K. W., and Kumar, V.: The effect of brand characteristics and retailer policies on response to retail price promotions: Implications for retailers. Journal of Retailing 71 (1995): 249-278.
-
(1995)
Journal of Retailing
, vol.71
, pp. 249-278
-
-
Karande, K.W.1
Kumar, V.2
-
27
-
-
0003431468
-
-
PWS-Kent Publishing Company, Boston
-
Kleinbaum, D. G., Kupper, L. K., and Muller, K. E.: Applied Regression Analysis and Other Multivariable Methods, PWS-Kent Publishing Company, Boston. 1988.
-
(1988)
Applied Regression Analysis and Other Multivariable Methods
-
-
Kleinbaum, D.G.1
Kupper, L.K.2
Muller, K.E.3
-
28
-
-
0001943906
-
Atmospherics as a marketing tool
-
Kotler, P.: Atmospherics as a marketing tool. Journal of Retailing 49 (1973): 49-64.
-
(1973)
Journal of Retailing
, vol.49
, pp. 49-64
-
-
Kotler, P.1
-
29
-
-
0001198418
-
Measuring the effect of retail price promotions on brand and store substitution
-
Kumar, V., and Leone, R. P.: Measuring the effect of retail price promotions on brand and store substitution. Journal of Marketing Research 25 (1988): 178-185.
-
(1988)
Journal of Marketing Research
, vol.25
, pp. 178-185
-
-
Kumar, V.1
Leone, R.P.2
-
30
-
-
0002375716
-
Venture fending off target and wal-mart threat in Chicago
-
Liebeck, Laura: Venture fending off target and wal-mart threat in Chicago. Discount Store News 33 (1994): 29-30.
-
(1994)
Discount Store News
, vol.33
, pp. 29-30
-
-
Liebeck, L.1
-
31
-
-
0000418895
-
Alternative approaches to understanding the determinants of typicality
-
Loken, B., and Ward, J., Alternative approaches to understanding the determinants of typicality. Journal of Consumer Research 17 (1990): 111-126.
-
(1990)
Journal of Consumer Research
, vol.17
, pp. 111-126
-
-
Loken, B.1
Ward, J.2
-
32
-
-
0002374966
-
The use of regression models in store location research: A review and case study
-
Lord, J., and Lynds, C.: The use of regression models in store location research: A review and case study. Akron Business and Economic Review 2 (1981): 13-19.
-
(1981)
Akron Business and Economic Review
, vol.2
, pp. 13-19
-
-
Lord, J.1
Lynds, C.2
-
33
-
-
0002236133
-
An application of portfolio analysis for identifying attractive retail locations
-
Mahajan, V., Sharma, S., and Srinivas, D.: An application of portfolio analysis for identifying attractive retail locations. Journal of Retailing 61 (1985): 19-34.
-
(1985)
Journal of Retailing
, vol.61
, pp. 19-34
-
-
Mahajan, V.1
Sharma, S.2
Srinivas, D.3
-
34
-
-
0000470917
-
Cluster analysis in marketing research: A review and suggestions for application
-
Punj, G., and Stewart, D.: Cluster analysis in marketing research: A review and suggestions for application. Journal of Marketing 47 (1983): 134-148.
-
(1983)
Journal of Marketing
, vol.47
, pp. 134-148
-
-
Punj, G.1
Stewart, D.2
-
36
-
-
0002277074
-
A review of sales forecasting models most commonly applied in retail site evaluation
-
Rogers, D.: A review of sales forecasting models most commonly applied in retail site evaluation. International Journal of Retail and Distribution Management 4 (1992): 3-11.
-
(1992)
International Journal of Retail and Distribution Management
, vol.4
, pp. 3-11
-
-
Rogers, D.1
-
37
-
-
21844484062
-
The consumer retail search process: A conceptual model and research agenda
-
Titus, Philip A., and Everett, Peter B.: The consumer retail search process: A conceptual model and research agenda. Journal of the Academy of Marketing Science 23 (1995): 106-119.
-
(1995)
Journal of the Academy of Marketing Science
, vol.23
, pp. 106-119
-
-
Titus, P.A.1
Everett, P.B.2
-
38
-
-
0001842468
-
A structural equations analysis of the impact of price promotions on store performance
-
Walters, R. G., and Mackenzie. S. B.: A structural equations analysis of the impact of price promotions on store performance. Journal of Marketing Research 25 (1988): 51-63.
-
(1988)
Journal of Marketing Research
, vol.25
, pp. 51-63
-
-
Walters, R.G.1
Mackenzie, S.B.2
-
39
-
-
0001022219
-
An empirical investigation into the impact of price promotions on retail store performance
-
Walters, R. G., and Rinne, H. J.: An empirical investigation into the impact of price promotions on retail store performance. Journal of Retailing 62 (1986): 237-266.
-
(1986)
Journal of Retailing
, vol.62
, pp. 237-266
-
-
Walters, R.G.1
Rinne, H.J.2
-
40
-
-
0000095828
-
Measuring the prototypicality and meaning of retail environments
-
Ward, James C., Bitner, Mary Jo, and Barnes, John: Measuring the prototypicality and meaning of retail environments. Journal of Retailing 68 (1992): 94-220.
-
(1992)
Journal of Retailing
, vol.68
, pp. 94-220
-
-
Ward, J.C.1
Bitner, M.J.2
Barnes, J.3
|