The role of service quality in influence brand attachments at winery visitor centers

Journal of Quality Assurance in Hospitality and Tourism

Volumn 7, Issue 3, 2006, Pages 59-77

  Thach, Elizabeth C ^a   Olsen, Janeen ^a  

^a SONOMA STATE UNIVERSITY   (United States)

Author keywords

Brand attachments; Customer service; Mystery shopper study; Wine; Winery visitor centers

Indexed keywords

EID: 33748691908     PISSN: 1528008X     EISSN: 15280098     Source Type: Journal    
DOI: 10.1300/J162v07n03_04     Document Type: Article

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