Building value: Customer and shareholder

Strategy & Leadership

Volumn 25, Issue 3, 1997, Pages 22-28

  Cleland, Alan S ^a   Bruno, Albert V ^b  

^a Cleland Associates Inc   (United States)

^b SANTA CLARA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84992963247     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb054586     Document Type: Review

References (4)

1. G. Bennett Stewart III develops this topic at great length in his landmark book, The Quest for Value: The EVA Management Guide (New York: Harper Business, 1991).
2. National Geographic, September, 1988.
3. Robert Buzzell and Bradley Gale in The PIMS Principles: Linking Strategy to Performance (New York: Free Press, 1987).
4. Bradley Gale developed this tool further in Managing Customer Value: Creating Quality and Service That Customers Can See (New York: Free Press, 1994).