Using the incomplete information framework to develop service provider communication guidelines

Journal of Services Marketing

Volumn 16, Issue 6, 2002, Pages 535-552

  Smith, Rachel ^a   Bush, Alan J ^b  

^a UNIVERSITY OF ARKANSAS AT LITTLE ROCK   (United States)

^b UNIVERSITY OF MEMPHIS   (United States)

Author keywords

Advertising; Brand awareness; Brands; Consumer behaviour; Relationship marketing; Service operations

Indexed keywords

EID: 84986031740     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040210443409     Document Type: Article

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