What can advertising really do for brands?

International Journal of Advertising

Volumn 18, Issue 1, 1999, Pages 3-17

  White, Roderick ^a  

^a Lansdown Conquest Ltd   (United Kingdom)

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EID: 85017288598     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1999.11104740     Document Type: Article

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