Concerns about advertising practices in a developing country: An examination of china's new advertising regulations

International Journal of Advertising

Volumn 15, Issue 2, 1996, Pages 91-102

  Ha, Louisa ^a  

^a BOWLING GREEN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039383999     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1996.11104639     Document Type: Article

References (31)

1. Advertising Age. (1995) Why commission survives. 22 May, p. 18.
2. Advertising Age International (1994) Top 10 advertisers by country. 21 November, pp. 1–14.
3. Asian Advertising and Marketing (1995a) Agencies scramble to avoid blackout by new China law. 13 February, p. 3.
4. Asian Advertising and Marketing (1995b) Medical clients to bring China ads in line. 19 May, p. 19.
5. Boddewyn, J.J., (1985) Advertising self-regulation: private government and agent of public policy. Journal of Public Policy and Marketing, 4, 129–141.
6. Cheng, H., (1994) Reflections of cultural values: a content analysis of Chinese magazine advertisements from 1982 and 1992. International Journal of Advertising, 13, 167–183.
7. Durand, R.M., and Lambert, Z.V., (1980) Consumer alienation and support for advertising regulations. Current Issues and Research in Advertising, 3, 183–200.
8. Frazer, C.F., (1989) Issues and evidence in international advertising. Current Issues and Research in Advertising, 12(1), 75–90.
9. Frith, K.T., and Frith, M., (1989) Western advertising and Eastern culture: the confrontation in South East Asia. Current Issues and Research in Advertising, 12(1), 63–74.
10. Ho, S., and Chan, C., (1989) Advertising in China—problems and prospects. International Journal of Advertising, 8(1), 79–87.
11. Lee, Y., and Brown, A.C., (1994) Consumerism in China. In Salah S., Hassan and Roger D., Blackwell (eds), Global Marketing: Perspectives and Cases, pp. 345–358. Orlando, Florida: The Dryden Press.
12. Liang, E., (1995) Special Report: Asian advertising review. Asian Advertising and Marketing, 21 April, p. 16.
13. Liang, K., & Jacobs, L., (1994) China's advertising agencies: problems and relations. International Journal of Advertising, 13(3), 205–215.
14. Lichtenberger, J., (1986) Advertising Compliance Law: Handbook for Marketing Professionals and Their Counsel. New York: Quorum Books.
15. Miracle, G.E., and Nevett, T., (1987) Comparison of advertising self-regulations in the UK and the USA. Current Issues and Research in Advertising, 10(1), 61–80.
16. Pollay, R., (1986) Quality of life in the padded shell: common criticisms of advertising's cultural character and international public policies. Current Issues and Research in Advertising, 9(2), 173–250.
17. Pollay R., Tse, D., and Wang, Z., (1990) Advertising, propaganda, and value change in economic development: the new cultural revolution in China and attitudes toward advertising, Journal of Business Research, 20(2), 83–95.
18. Simons, R., (1994) Striving for quality control in China. Asian Advertising and Marketing, 4 November, pp. 10–11.
19. Simons, R., (1995) Media jumps to obey Beijing orders. Asian Advertising and Marketing, 14 July, p. 7.
20. Swanson, L.A., (1990) Advertising in China: viability and structure. European Journal of Marketing, 24(10), 19–31.
21. Tefft, S., (1994) Ad boom unsettles China. Advertising Age, 19 September, pp. 1–3.
22. China Advertising (1994a) Some regulations on experimental advertising agency system (Trial Implement), 51, 3.
23. China Advertising (1994b) Some attractive events of China advertising in 1993, 52, 3.
24. Fujian Television and Broadcasting Advertising Corporation (1993) Investigation of the young people's consumption in Fujian Province. China Advertising, 48, 30 and 44.
25. Ha, L., (1991) Essentials of Advertising Media Planning (in Chinese). Hong Kong: Publication Holdings Ltd.
26. Liu B., (1994) China's advertisement being developed to legalization, professionalization and high-tech. China Advertising, 49, 3–4.
27. Lu, B., (1993) China's advertisement in 1992. China Advertising, 49, 4–6.
28. Ma, Y., & Wang, W., (1994) Some effects to the Chinese advertising due to returning to GATT. China Advertising, 51, 13–14.
29. State Administration for Industry and Commerce (SAIC) and State Planning Committee (1993) An Outline on Speeding-up the Development of Advertising, July.
30. Xiamen Advertising Association (1994) The work of advertisement examination and approval before release is going on smoothly in Xiamen City. China Advertising, 53, 31.
31. Zhang, W., (1994) Advertisement tides in China. China Advertising, 52, 16–19.