메뉴 건너뛰기




Volumn 25, Issue 3, 1998, Pages 156-160

Advertising in Vietnam During the Doi Moi Period

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84986167970     PISSN: 01296612     EISSN: 23776277     Source Type: Journal    
DOI: 10.1080/01296612.1998.11726561     Document Type: Article
Times cited : (2)

References (35)
  • 1
    • 85111587054 scopus 로고
    • The pitted road to Disneyland,’ Asian Advertising and Marketing
    • Aarts, Marie-Claire (1995) ‘The pitted road to Disneyland,’ Asian Advertising and Marketing, June 2,1995, p.11.
    • (1995) June , vol.2 , pp. 11
  • 4
    • 85111576063 scopus 로고    scopus 로고
    • Vietnam hints at easing rules for joint advertising ventures
    • Asia Times (1996) ‘Vietnam hints at easing rules for joint advertising ventures,’ June 20, 1996.
    • (1996) June , vol.20 , pp. 1996
    • Times, A.1
  • 5
    • 85068725158 scopus 로고    scopus 로고
    • A&M Television Profile
    • Asian Advertising and Marketing (1997) ‘A&M Television Profile,’ July 25, 1997, p. 18.
    • (1997) July , vol.25 , Issue.1997 , pp. 18
  • 6
    • 85111565471 scopus 로고
    • Asian Mass Communication Bulletin, ‘Vietnam,’ Vol. 25, No. 6, Nov/Dec 1995 p.10.
    • (1995) ‘Vietnam , vol.25 , Issue.6 , pp. 10
  • 7
    • 33748927872 scopus 로고    scopus 로고
    • _______ Vol. 26, No. 1, Jan/Feb., 1996, p. 10).
    • (1996) No. , vol.26 , Issue.1 , pp. 10
  • 8
    • 85111608876 scopus 로고    scopus 로고
    • TV Programmers await a break through
    • Balfour, Frederik (1996). ‘TV Programmers await a break through,’ Asian Advertising and Marketing, May 3, 1996, p. 13.
    • (1996) Asian Advertising and Marketing, May , vol.3 , Issue.1996 , pp. 13
    • Balfour, F.1
  • 9
    • 85111602998 scopus 로고
    • Cutting through the bluff and bluster
    • Balfour, Ralph (1993). ‘Cutting through the bluff and bluster,’ A&M, Aug. 27, 1993 p. 16.
    • (1993) A&M, Aug , vol.27 , Issue.1993 , pp. 16
    • Balfour, R.1
  • 10
    • 85111566561 scopus 로고
    • Foreign advertising agencies ads
    • Business Times (1995). ‘Foreign advertising agencies ads,’ Jan. 13, 1997.
    • (1995) Jan , pp. 13
    • Times, B.1
  • 11
    • 85111595047 scopus 로고    scopus 로고
    • Vietnam likely to ban foreign ads,’
    • _______ (1997), ‘Vietnam likely to ban foreign ads,’ June 23, 1997.
    • (1997) June , pp. 23
  • 12
    • 85111575815 scopus 로고    scopus 로고
    • Firms Jostle for a Toehold in Vietnam’s TV market
    • Chua, Reginald (1996). ‘Firms Jostle for a Toehold in Vietnam’s TV market,’ The Asian Wall Street Journal, March 1, 1996, p. 1.
    • (1996) The Asian Wall Street Journal, March , vol.1 , Issue.1996 , pp. 1
    • Chua, R.1
  • 13
    • 85111559227 scopus 로고
    • March 11
    • ’Cola campaigns flood Vietnam,’ Asian Advertising and Marketing, March 11, 1994, p. 17.
    • (1994) Advertising and Marketing , pp. 17
  • 17
  • 19
    • 85111572260 scopus 로고    scopus 로고
    • Film producers discover Vietnam, ’Asian Advertising and Marketing
    • Matthaes, Ralf (1996). ‘Film producers discover Vietnam, ’Asian Advertising and Marketing, May 3, 1996, p. 12.
    • (1996) May , vol.3 , pp. 12
    • Matthaes, R.1
  • 21
    • 85111615618 scopus 로고
    • Asian Advertising Review—Vietnam
    • _______ (1994) ‘Asian Advertising Review—Vietnam,’ A&M, April 22, 1994, p. 27.
    • (1994) A&M, April , vol.22 , Issue.1994 , pp. 27
  • 22
    • 25344478739 scopus 로고    scopus 로고
    • Hanoi seeks Western cash but not consequences
    • April 8, 1996
    • Mydans, Seth (1996). ‘Hanoi seeks Western cash but not consequences,’ New York Times, April 8, 1996, p. A3.
    • (1996) New York Times
    • Mydans, S.1
  • 24
    • 85064294838 scopus 로고    scopus 로고
    • Vietnam Insists the Future is Red
    • July, 1996
    • Parry, Richard Lloyd (1996). ‘Vietnam Insists the Future is Red,’ The Daily Yomiuri, July 14, 1996, p. 22.
    • (1996) The Daily Yomiuri , vol.14 , pp. 22
    • Parry, R.L.1
  • 25
    • 85111589658 scopus 로고
    • Charles Salmon, Vol, Sage Annual Review of Communication Research, Newbury Park, CA, Sage
    • Pollay, Richard (1989). ‘Campaigns, Change and culture: On the Polluting Potential of Persuasion,’ in Information Campaigns: Balancing Social Values and Social Change, ed. Charles Salmon, Vol. 18. Sage Annual Review of Communication Research, Newbury Park, CA: Sage, 1989, pp. 185–196.
    • (1989) (1989). ‘Campaigns, Change and culture: On the Polluting Potential of Persuasion,’ , vol.18 , pp. 185-196
    • Pollay, R.1
  • 26
    • 85111561841 scopus 로고    scopus 로고
    • Asian ad agencies unite creating regional networks
    • Reyes, Rexie (1996). ‘Asian ad agencies unite creating regional networks,’ The Asian Wall Street Journal, January 31, 1996.
    • (1996) The Asian Wall Street Journal, January , vol.31 , pp. 1996
    • Reyes, R.1
  • 28
    • 85064304534 scopus 로고    scopus 로고
    • Get my censor sensor
    • June
    • Schwartz, Adam (1996). ‘Get my censor sensor,’ Far Eastern Economic Review, June 6, 1996, p. 61.
    • (1996) Far Eastern Economic Review , vol.6 , Issue.1996 , pp. 61
    • Schwartz, A.1
  • 30
    • 85111587512 scopus 로고    scopus 로고
    • Ad agencies under fire in Vietnam
    • 1996
    • Soloman, Andy (1996). ‘Ad agencies under fire in Vietnam,’ Asia Times, March 6, 1996.
    • (1996) Asia Times, March , vol.6
    • Soloman, A.1
  • 31
    • 85111576770 scopus 로고    scopus 로고
    • Vietnam hints at easing rules for joint advertising ventures
    • ______ (1996). ‘Vietnam hints at easing rules for joint advertising ventures,’ Asia Times, June 20, 1996.
    • (1996) Asia Times, June , pp. 20
  • 34
    • 85111608915 scopus 로고    scopus 로고
    • Competition in Vietnam’s TV Market is Heating Up
    • Vietnam Business News (1996) ‘Competition in Vietnam’s TV Market is Heating Up,’ Apr/May, p. 24.
    • (1996) Apr/May , pp. 24
  • 35


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.