The Century of the Dragon: Advertising in Asia: From Dependence to Convergence

Media Asia

Volumn 23, Issue 4, 1996, Pages 188-197

  Toland Frith, Katherine ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986091605     PISSN: 01296612     EISSN: 23776277     Source Type: Journal    
DOI: 10.1080/01296612.1996.11726509     Document Type: Article

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