Retaining customer satisfaction in turbulent times

International Journal of Bank Marketing

Volumn 29, Issue 7, 2011, Pages 555-562

  Fram, Eugene H ^a   McCarthy, Michael S ^b  

^a ROCHESTER INSTITUTE OF TECHNOLOGY   (United States)

^b MIAMI UNIVERSITY   (United States)

Author keywords

Banking industry; Customer retention; Customer satisfaction; Economic conditions; Financial services; Insurance

Indexed keywords

EID: 80054025387     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652321111177821     Document Type: Review

References (1)

1. J.D. Power and Associates (2011), 2011 US Retail Banking Satisfaction Study, J.D. Power and Associates, McGraw-Hill Companies, Westlake Village, CA, April 21, 2011.