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Volumn 11, Issue 1, 2008, Pages 3-21

Linking perceptual and behavioral customer metrics to multiperiod customer profitability: A comprehensive service-profit chain application

Author keywords

Financial services; Multiperiod customer profitability; Retention behavior; Service profit chain; Share of wallet

Indexed keywords


EID: 47249120140     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670508319092     Document Type: Article
Times cited : (54)

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