The ecological fallacy: Some fundamental research misconceptions corrected

Journal of Advertising Research

Volumn 43, Issue 4, 2003, Pages 370-380

  Clancy, Kevin J ^a   Berger, Paul D ^b   Magliozzi, Thomas L ^b  

^a Copernicus Marketing Consulting and Research ^*  (United States)

^b BOSTON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33846527513     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849903030381     Document Type: Article

References (10)

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