Could Deal Promotion Improve Merchants’ Online Reputations? The Moderating Role of Prior Reviews

Journal of Management Information Systems

Volumn 33, Issue 1, 2016, Pages 171-201

  Li, Xitong ^a  

^a HEC PARIS   (France)

Author keywords

[No Author keywords available]

Indexed keywords

GROUPON; MULTIPLE IDENTIFICATIONS; STYLIZED FACTS;

KNOWLEDGE MANAGEMENT;

EID: 84975118550     PISSN: 07421222     EISSN: 1557928X     Source Type: Journal    
DOI: 10.1080/07421222.2016.1172450     Document Type: Article

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