The marketing role of IPOs: Evidence from internet stocks

Journal of Financial Economics

Volumn 68, Issue 3, 2003, Pages 413-437

  Demers, Elizabeth ^a   Lewellen, Katharina ^a  

^a UNIVERSITY OF ROCHESTER   (United States)

Author keywords

Internet; IPO; Marketing; Underpricing; Web traffic

Indexed keywords

EID: 0037508627     PISSN: 0304405X     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0304-405X(03)00072-2     Document Type: Article

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